Episode 115- Mike Cessario (Liquid Death co-founder and CEO)
One Life One Chance with Toby Morse
Toby Morse
4.8 • 1K Ratings
🗓️ 3 May 2021
⏱️ 123 minutes
🧾️ Download transcript
Summary
In this episode Toby talks to Mike Cessario, co-founder and CEO of water brand Liquid Death. They chat skating and punk, graphic design, ad agencies, keeping bands together, his short rap career, starting a brandy company, branding and marketing, origins and journey of Liquid Death, the afterlife of plastic and the importance of aluminum cans vs. plastic bottles.
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Transcript
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| 0:00.0 | Welcome to the One Life on Chance Podcast. I'm |
| 0:02.4 | me host Toby Morse. Today a very special guest and also my unofficial, I guess |
| 0:08.3 | official co-host, Mr Derek Green's here. The hype man. |
| 0:11.2 | Are you doing Derek? I'm fantastic can you tell and welcome to the |
| 0:15.4 | podcast Mike Cessario right? That's right I said it right. So this is the man the |
| 0:21.3 | myth the legend behind liquid death everybody's been seeing us posting and drinking it's my favorite water |
| 0:27.6 | Thank you for being here. |
| 0:29.2 | Thanks Toby and we want to hear your story because this this podcast sometimes I have people I people from all different walks of life |
| 0:37.5 | But we all kind of come from punk rock and skateboarding in a sense on this journey. We all kind of end up connecting here at this point in our lives. |
| 0:44.0 | So what is your story? |
| 0:45.0 | I know you're from Delaware, correct? |
| 0:47.0 | Right, yeah, grew up. |
| 0:49.0 | Well, grew up in Delaware till like sixth grade and then I moved probably like 30 minutes away into like the |
| 0:56.9 | fields of Pennsylvania for like high school and all that. |
| 0:59.7 | The feel like what part of Pennsylvania? It was called Landonburg, Pennsylvania. |
| 1:05.0 | Oh my God, I know it. |
| 1:07.0 | Get the fuck out of here. |
| 1:08.0 | Absolutely not. |
| 1:09.0 | Okay. |
| 1:10.0 | Yeah. So you went. I lived down the street. |
| 1:13.0 | So you went from like kind of a city area to like a rural area. |
| 1:17.0 | Yeah because it was crazy where the Delaware school system was one of the worst school systems in the country. |
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