Episode 112: TMBA 112 (LBP101) – The Insider’s Guide To Thinking Outside The Index
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 3 May 2012
⏱️ 27 minutes
🧾️ Download transcript
Summary
Coming off the euphoric high of 100th Episode bliss, Dan and Ian settled in this week to get back to business making money…for others. That’s right, they’re kicking around some angel investment ideas that would end with a qualified start-up getting some runway to make their lifestyle business dream a reality.
Is an angel investment accelerator worth the time, resource, and money effort or should they just stop pansying around and make some real investments?
In the Meat & Potatoes, Dan takes to the interview seat to chat with Matt Paulson, who has saved the LBP from a fate worse than death – Site Server Error. When Matt isn’t swooping in like a boss to save Dan and Ian, he’s running a web content company that focuses on various consumer and financial websites and newsletters. Matt has managed to build a devoted following that constantly increases with new readers and customers by NOT focusing on his SERP and SEO strategies.
Instead, he thinks Outside the Index and uses unorthodox content oriented strategies to continue to build and grow.
Some of his best Outside the Index strategies include:
YouTube and Google image content
Content Writers vs. Scraping Content
Content Generating Sites like Bing and Yahoo Finance
News Search Engines (Not Your Average SERP)
Transcript
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| 0:00.0 | Welcome to another edition of CEO Storytime. |
| 0:05.0 | So my friend was in her car the other day and she was stopped at a stoplight and this |
| 0:09.4 | vagrant passed by her car and kind of looked at her and started to speak to her through |
| 0:13.5 | the window. |
| 0:15.1 | And, you know, she didn't roll down the window for about 30, 45 seconds, but finally, he became so persistent that |
| 0:23.4 | she felt like she had to roll down the window. And when she did, the gentleman yelled, |
| 0:29.0 | Hey, your tires low. What are the chances, right? |
| 0:40.2 | Hey, podcast listener. |
| 0:41.8 | Even if you are alone in your entrepreneurial pursuit, know that today, right now in your earbuds, you are joined by thousands of entrepreneurs all around the globe seeking to do the same thing you are. |
| 0:52.8 | If you want to know more about this program or this |
| 0:55.2 | podcast, we want to get barraged by a lot of annoying pop-ups, check out our website, |
| 1:00.5 | lifestylebusinesspodcast.com. |
| 1:08.8 | Yeah, buddy, it's Thursday. |
| 1:10.8 | That means it's time for another lifestyle business podcast where we believe building a business |
| 1:15.4 | is the ideal way to create more freedom and opportunity for you, your family, and those |
| 1:19.9 | around you. |
| 1:20.9 | Of course, those around me is my captain, my co-host, a man who we ironically call the CEO. |
| 1:26.2 | I don't think you can be the CEO of a company |
| 1:27.9 | with Outerboard that has 10 employees. I just want to make that clear to everybody. A man whose |
| 1:31.8 | Facebook updates are live streamed at the FBI HQ. What's up, Vagrant? How you doing? |
| 1:37.7 | Man, you just took my title away from me. That was like my only thing I had. |
| 1:42.0 | The CEO, oh yeah. If you guys stick around to the end of the show, we'll share with you one way to make clear and affordable phone calls from anywhere on the planet. |
... |
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