Episode 108 — Statistics Gone Wild
Exponent
Ben Thompson / James Allworth
4.6 • 832 Ratings
🗓️ 31 March 2017
⏱️ 66 minutes
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| 0:00.0 | Hi, James. Ben, how are you? I'm doing okay. Oh, I'm a little frightened. There's some sort of |
| 0:06.1 | event going on at the stadium near my office, and they just set off a bunch of fireworks. So if there |
| 0:10.8 | are, if there are some explosions, non-podcastle-way of explosions, you don't know what they are. |
| 0:17.5 | It makes a, we'll make a nice change for our listeners that potentially we're getting explosions of a different type on this week. We'll see how we go. Exactly, exactly. This episode of Exponent is sponsored by MailChimp. With MailChimp, you can automate your marketing so you can get back to work. Send onboarding emails to introduce new subscribers to your business organization, automaticallyatically follow up with customers after a purchase and recommend other products that they'll love. |
| 0:41.3 | Surprise your best customers with a coupon triggered by their shopping behavior. |
| 0:44.0 | Remind customers of the products they've left in their cart and encourage them to complete |
| 0:47.2 | their transaction. Reengage inactive subscribers. With MailChimp, you get enterprise level |
| 0:51.4 | automation without any of the headaches. |
| 0:53.8 | Our thanks to MailChimp for sponsoring Exponent. |
| 0:56.6 | Yeah. |
| 0:56.9 | Great to have them as a season sponsor. |
| 0:59.2 | Speaking of automation. |
| 1:00.4 | Yes. |
| 1:01.1 | Yes. |
| 1:01.6 | A nice little segue provided by the ad, which is quite true. |
| 1:05.1 | Yeah, our thanks to MailChimp for sponsoring this segue. |
| 1:10.1 | Awesome. |
| 1:12.0 | So this week I wrote a bit of a, in my estimation, a bit of a sprawling sort of article that |
| 1:19.3 | touched on a lot of different points. |
| 1:22.9 | It was nominally about artificial intelligence and what it is and where we are now. |
| 1:28.4 | You know, it's a hard topic to write about for lots of reasons. |
| 1:32.1 | One, I mean, neither of us are artificial intelligence experts. |
... |
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