Episode #1075: Michael Sims
The Big Honker Podcast
Andy Shaver & Jeff Stanfield
4.8 • 1.5K Ratings
🗓️ 7 May 2026
⏱️ 85 minutes
🧾️ Download transcript
Summary
The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building a brand, and the lessons learned along the way.
They also dive into the evolving watch market, how Hook and Gaff is thinking outside the box to stand out in the outdoor and lifestyle watch space, and what separates their brand from other watch companies targeting hunters, fishermen, and outdoor enthusiasts.
Transcript
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| 0:00.0 | What's up, boys and girls? Thank you for tuning in to the Big Hunker podcast. The off |
| 0:03.4 | season is here for a minute. And then up next we got turkey season. Jeff's favorite springtime |
| 0:10.8 | turkey hunting. Oh, I can't wait this year. Going to go to Pacific Calls? Yeah. The Turkey Rodeo. |
| 0:18.7 | Yeah. We are brought to you by Pacific Calls. |
| 0:21.1 | If you are in the market for a new turkey call of some sort, go check out Pacific Custom Calls.com. |
| 0:27.1 | Everything is up on their website and ready to ship to your door. |
| 0:30.8 | But we are just a couple of months away from the third Turkey Rodeo. |
| 0:37.0 | Registration opens up on March 14 14th we hope to see you there because |
| 0:41.5 | we're going to be there in the Pacific Northwest I'm a big West Coast guy so I'm excited are you |
| 0:46.8 | going to turkey him over there you think or you just go I don't Jeff I don't know what I'm going to |
| 0:49.9 | do I heard the grapevine you're emcee of the Vince. I'm the MC. |
| 0:54.5 | I heard we were emceeing this thing, so we will see what happens. What does an MC do? We're going to talk and I guess talking. I don't know what we're going to do. We're going to be there, though. Can't wait to hang out with Alex and Trevor and the boys. It's going to be a great time. It is the weekend of April 24th. So if you are available, get entered into this. |
| 1:12.4 | It's going to be a great time. |
| 1:13.4 | Pacific custom calls. is the weekend of April 24th. So if you are available, get entered into this. It's going to be a |
| 1:12.9 | great time. Pacific Custom Calls.com. And you know what? It's never too late to buy your new goose |
| 1:18.7 | or duck call. Also from them, use our promo code, BHP 25. We hope to see you in the Pacific Northwest. |
| 1:24.5 | Next, we are brought to you by Shin Gear. They are slowly rolling out all of their new turkey gear. |
| 1:31.7 | Check them out. |
| 1:32.4 | If you're going to be at NWTF here, you can see all their stuff in person, and then |
| 1:36.9 | check their Instagram account because they are rolling out new products, specifically |
| 1:41.7 | geared for the turkey hunters. |
| 1:43.0 | So I am excited about this personally. |
... |
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