Episode 106: Trader Joe's Finds the Goat - in Wisconsin

Inside Trader Joe's

Trader Joe's

Food, Health & Fitness, Nutrition, Arts

4.8 • 4.3K Ratings

🗓️ 1 June 2026

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes, a discussion about The GOAT can be polarizing. Whether it's an athlete, a writer, an actor, a musician, or any other professional, judging the Greatest Of All Time is an inherently subjective endeavor. When it comes to cheese, though, it's easier, especially when GOAT is in the actual name of the cheese. In this episode of Inside Trader Joe's, we talk to our resident cheese expert about Goat Cheese, and we travel to Wisconsin to talk to the folks who start with goat's milk from local farmers and make the chevre magic happen. It's a blaaaaast!

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0:00.0	All right, Matt, this will be fun.
0:03.0	I'll name a competition.
0:05.0	You quickly tell me who is the goat of each.
0:09.0	I mean, the greatest of all time.
0:11.0	Exactly.
0:12.0	Well, I mean, I don't really follow sports all that closely,
0:15.0	so I don't know that I really have a strong opinion
0:17.0	or even any insights about this.
0:19.0	That's all right. Let's just see how you do. All right, okay. Okay, here we go. Starting with the goat of football. Brady. Tennis? Federer. Hockey. Gretzky. Soccer. Messy. Basketball. Michael Jordan. Okay, or it could be LeBron. Jordan. How about cheese? Goat. Yes, cheese.
0:38.2	Goat.
0:38.8	Yeah, what is the goat of cheese?
0:40.6	Goat is the goat.
0:42.3	Oh, oh, no, brie?
0:43.6	Or Munchego or a really good aged cheddar?
0:47.0	Goat cheese is the greatest of all time.
0:50.2	All right then, let's goat.
0:51.9	Inside Trader Joe's.
1:04.0	I'm Tara Miller, Director of Words and Phrases and Clause. And I'm Matt Sloan, the culture and innovation guy at Trader Joe's.
1:08.0	Our hard-hitting investigation of goat cheese takes us to, where else?
1:12.6	Boston?
1:13.6	Of course, because you can actually get a degree in cheese at Boston University.
1:17.6	They do have an Artisan Cheese certificate program.
	...

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