Episode 104 — Snap’s Gingerbread Strategy
Exponent
Ben Thompson / James Allworth
4.6 • 832 Ratings
🗓️ 17 February 2017
⏱️ 62 minutes
🧾️ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi, James. Ben, how are you? I'm okay, a little tired. It's been a, I, I was on a vacation, |
| 0:07.2 | and then I was back in Taiwan for 24 hours, and then I was off. Usually I don't like to say |
| 0:12.1 | when I'm traveling. I like to be incognito. I'm like a spy, flitting around the world, |
| 0:17.1 | but I was at the Code Media Conference, which they kindly or unkindly posted an article about it, |
| 0:22.9 | so most people know. |
| 0:23.9 | So I am here. |
| 0:24.7 | I'm in Los Angeles, and I'm happy to talk to you. |
| 0:27.0 | Yeah. |
| 0:27.5 | If you are going to be incognito, I would either recommend don't get your phone calls recorded |
| 0:33.8 | by the American Intelligence Service or don't have recode post photos of you all over the |
| 0:38.1 | internet. Both of those things are good if you want to stay incognito. Well, I guess I'm kind of screwed on both |
| 0:44.1 | counts. So we are once again, as always, sponsored by MailChimp. Melchimp can automate |
| 0:50.3 | your marketing so you can get back to work. Mailchip, you get enterprise level automation |
| 0:54.8 | without any of the headaches. You can send an onboarding series to introduce new subscribers to your |
| 0:58.9 | business organization. You can automatically follow up with customers after a purchase and recommend |
| 1:03.3 | other products that they'll love. Surprise your best customers with the coupon triggered by their |
| 1:06.4 | shopping behavior. Remind customers of the products they've left in their cart and encourage them |
| 1:10.7 | to complete their transaction. Reengage in active subscribers. There's all kinds of things you can do with |
| 1:15.0 | MailChimp. So check it out and our thanks to Melchimp for sponsoring our podcast as they do every week. |
| 1:20.7 | Yes, very happy to have them as a sponsor. |
| 1:23.8 | So this is in some respects a sort of part two of a podcast. |
| 1:28.5 | We did it a few weeks ago where we talked about how Instagram really kind of effectively copied Snapchat and, you know, say what you will about, you know, how that makes you feel at the end of the day. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ben Thompson / James Allworth, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ben Thompson / James Allworth and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

