Episode 102: This Blonde Chocolate Walks Into Trader Joe's

Inside Trader Joe's

Trader Joe's

Food, Health & Fitness, Nutrition, Arts

4.8 • 4.3K Ratings

🗓️ 16 February 2026

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes a chocolate bar is just a chocolate bar. And sometimes it's something else entirely. Sometimes it's an experience, and sometimes that experience comes with a remarkable history. Trader Joe's Blonde Bar, our first foray into the world of blonde chocolate, is this kind of chocolate bar. Join us as we pay a visit to our Italian bean-to-bar chocolate supplier, where the third generation of the founding family is both honoring their history and embracing modern technologies to push the boundaries of what's possible.

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0:00.0	Good news, Matt. Trader Joe's is finally releasing the new blonde bar.
0:04.1	Oh, the blonde chocolate bar from Italy.
0:06.7	Yeah, yeah, yeah. We have been so excited about this one that we even went to Milan
0:10.4	and recorded conversations with the chocolate makers for this podcast.
0:14.2	Oh, that was a while ago. I don't think I remember what I said. Should I be worried about this?
0:19.7	You? Nah. Never.
0:21.2	Okay, then.
0:21.9	Let's go inside Trader Joe's.
0:29.4	I'm Tara Miller, director of words and phrases and clauses.
0:35.1	And I'm Matt Sloan, the culture and innovation guy at Trader Joe's.
0:38.8	And I'm Allison, Trader Joe's Category Manager for Candy.
0:41.6	Welcome back, Allison.
0:42.9	We're excited.
0:44.4	But you, you actually put a lot of work into developing this new blonde chocolate bar.
0:49.5	So how excited are you?
0:51.0	I am pretty darn excited.
0:52.4	It's been a long time in the making and it is finally here.
0:56.0	Okay, next question.
0:57.0	Why didn't we name it this blonde walks into a bar?
1:00.0	Okay, Matt, strawberries, apples, pumpkins, they don't mind being the brunt of jokes, but...
1:05.0	As far as you know.
1:06.0	Allison, this chocolate supplier near Milan, they were all just amazing people.
	...

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