Episode 102: Plan: Stage 3 of 6 on the Small Business Roadmap (FS102)

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 5 April 2015

⏱️ 45 minutes

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Summary

    <p><a href="http://fizzleshow.co/102">http://fizzleshow.co/102</a> - Stage 3 of the <a href="http://fizzleshow.co/100">small business roadmap</a> is one of my favorites. In fact, it's the stage most of us *start* with even though skipping over <a href="http://fizzleshow.co/100">stage 1</a> and <a href="http://fizzleshow.co/101">stage 2</a> can be deadly to your idea. And as we dive right in here, many of us naturally resist doing some of the most eye-opening parts of this stage. (We get into what those parts are and how to do them in this episode.) The cost of skipping over these parts is a plan that's *too* rigid and *too* isolated from the world of your customer. (Which is why our planning stage culminates in what we call a Business Sketch Template.) This is one of my favorite stages because it's where so many insights happen. Where do those insights come from? Your customers (even though they're just *potential* customers at this time). There are 5 steps to the Plan stage and in this conversation we'll walk you through each one with plenty of stories and explanations to get these ideas embedded in your process. (If you're not already, <a href="https://itunes.apple.com/us/podcast/fizzle-show-honest-online/id656726654">subscribe in itunes</a> so you can get the next episode in your sleep.)</p>

Transcript

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0:00.0	Prepare to become one with the fizzle.
0:13.9	Wow. Thanks, Toku. This is, of course, the fizzle show, actionable, articulate, and entertaining conversations
0:21.8	about running a business in the modern world with a little mindfulness thrown in for good
0:27.0	measure.
0:27.9	Every Friday, we publish another conversation about entrepreneurship, building a thriving
0:32.2	audience, and the battle of supporting yourself doing something that you care about.
0:37.2	Your hosts are, if we were sharp objects, Corbett would be a lawn dart, super fun,
0:43.1	goes great with beer and flip flops, and they're still legal in Mexico.
0:47.0	Barrett would be a chef's knife, sharp, precise, all about control and doing the work.
0:52.9	And Chase, that's me, would be a chainsaw.
0:56.1	Loud, fast, and messy.
0:57.7	But when you need to get big things done, he's your guy.
1:00.5	Thank you so much, Tom Pastor.
1:02.5	In this episode, this is the third in our six-part small business roadmaps series.
1:09.0	And this stage is one of my favorites.
1:11.8	In fact, it's the stage many of us probably start jumping into and just start.
1:16.6	We dive right in, even though skipping over stage one and stage two can be deadly to your idea.
1:23.1	In case you didn't know, stage one is covered in episode 100 of the fizzle show, and stage two covered in episode 101.
1:32.1	And even when we do start here, we miss the important parts of this stage.
1:37.1	We get into those parts and how to do them in this episode.
1:39.7	So why is this one of my favorite stages?
1:42.0	By the way, the stage we're talking about is the planning stage.
	...

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