Episode 100: The 17th Annual Customer Choice Awards
Inside Trader Joe's
Trader Joe's
4.8 • 4.3K Ratings
🗓️ 26 January 2026
⏱️ 18 minutes
🧾️ Download transcript
Summary
The votes are in, and the time has come to reveal the winners of the 17th Annual Trader Joe's Customer Choice Awards! Seventeen years of celebrating our customers' favorite products, as voted by you, our customers. It's just as exciting to us this year as it was in year one.
Favorite cheese? It's here. Favorite snack? It's a crunchy one. Favorite Trader Joe's product overall? It's delicious! We have the results, including a couple of surprises – headscratchers, really, and we're here for 'em. Listen in for all the details, and visit traderjoes.com for the full list. We close out this episode with a little self-indulgence (even more than usual!), and a look toward what's ahead.
Transcript
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| 0:00.0 | Hey, it's awards season. |
| 0:02.0 | I know, right? The Golden Globes kicked it off. |
| 0:04.0 | Next up are the SAG Awards on March 1st. |
| 0:06.0 | You know, I could win that for all the sagging. |
| 0:09.0 | Wait a minute, you forgot the most important awards of all. |
| 0:12.0 | I didn't forget. They are today. |
| 0:14.0 | Welcome to the 17th annual Trader Joe's Customer Choice Awards. |
| 0:20.0 | This is exciting, but I don't think we need to hype it, Matt. |
| 0:23.3 | Will the chili and lime-flavored rolled corn tortilla chips repeat as overall favorite product? |
| 0:29.3 | No, they won't, but there's a reason for that. We'll explain. |
| 0:32.5 | Will Timothy Salomew win Best Actor? |
| 0:36.1 | Wrong awards show, Matt. |
| 0:37.7 | All right, then. |
| 0:39.2 | Let's go inside Trader Joe's. |
| 0:48.9 | I'm Tara Miller, director of words and phrases and clauses. |
| 0:52.3 | And I'm Matt Sloan, the culture and innovation guy, |
| 0:55.1 | an occasional announcer at Trader Joe's. |
| 0:58.0 | Matt, I really think you missed your calling. |
| 1:00.0 | You know, whatever that calling was, I think it went to voicemail. |
| 1:03.3 | Every year, we ask our customers to vote in 10 categories of Trader Joe's products, |
| 1:08.1 | plus their overall favorite, and the tabulations are in. |
| 1:11.3 | And later, a truly self-indulgent moment, this podcast will win an award of its own. |
... |
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