Episode 10: Toni Ko – One Of America’s Wealthiest Self-Made Woman – Talks Sweat Equity, Patience, & How She Hustles

Habits and Hustle

Jen Cohen and Habit Nest

Education, Health & Fitness, Business, Self-improvement, Entrepreneurship

4.4 • 763 Ratings

🗓️ 7 May 2019

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

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Summary

Founder of NYX Cosmetics, Toni Ko was named America’s wealthiest self-made woman by Forbes in 2017. The humble entrepreneur joins us today to discuss her journey coming to the US and not knowing a word of English to how she started NYX, product development, and why she sold to L’oreal in 2014 for $500 million. Toni and I talked about her journey from living with her parents and working for them, to how she came up with the idea for NYX, her new business venture, Thomas James LA sunglasses, the importance of being frugal, why she would rather buy a building than a Birkin bag, making to-do lists, her daily routine, life hacks, raising chickens and so much more. 📺 Youtube Link to This Episode ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [email protected] 📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You may not know Tony co by her name, but chances are you definitely know her beauty company
0:06.1	that she founded, NYX Cosmetics.
0:09.0	It's literally sold everywhere.
0:11.1	Tony was named one of America's wealthiest self-made women by Forbes.
0:15.7	Although she sold NYX to L'Oreal in 2014 for over 500 million, she is surprisingly very
0:22.4	humble and very sweet.
0:25.0	Tony and I talked about her journey from living with their parents and how she came up with
0:29.0	the idea for NYX.
0:30.8	She openly shares the story she built her company, the challenges she faced, and why it was
0:36.0	important for her to sell to the right people.
0:39.0	One thing I notice about Tony is that she truly has integrity in everything she does.
0:43.9	For being on the board of UNICEF to helping other female entrepreneurs, she really puts
0:48.8	100% into everything she does.
0:52.0	She also shared about her new venture, Thomas Jane Sunglasses, and when it's like to raise
0:56.8	chickens in her backyard.
1:00.2	Tony's story will inspire you and make you rethink entrepreneurship in an entirely new
1:04.9	way.
1:06.9	Alright, so I am beyond excited to have this one on this podcast.
1:15.8	Her name is Tony Co.
1:17.3	She is America's wealthiest self-made woman in Forbes in the top 60.
1:25.0	She has created NYX makeup, which is a very, very popular beauty brand.
1:32.1	Most of your girl you are going to know what it is and then sold it to L'Oreal for almost
	...

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