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Welcome to the Lockdown NBA podcast and excited for this conversation. It's gonna be a little bit

different. It's still sponsored by a good friend, Sikhique, don't worry about that.

We'll tell you more about Sikhic coming up, but rather than an NBA breakdown or something with that, I want to talk

about the broadcasting world of the NBA. We'll venture off a little bit outside of some of that

as well, just kind of in the big picture media where it's going. NBA media, Richard Dyche is the Sports Illustrated columnist for media and then does a

fabulous podcast as well that I strongly suggest. I have six broadcast

assistance that work with me and for me during the season they regularly get

emails that say you must listen to this podcast if you're going to go into the business it's incredible

insight to the business and then people that you welcome that you know well so

I'm excited to welcome in Richard Dyche. Richard welcome to lockdown MBA I won't ask you to break down the the

pick and roll today or the new you know Tom Tibbato defense but we will talk a lot

of NBA media. First of all I really appreciate the hype job we will talk a lot of nba media

first of all i really appreciate the hype job you scamey so thank you very much on that

and uh... congrats on your own podcast except obviously in n b n b a circle that uh...

it's very very highly thought of so congrats on that.

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