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Decoding Sales

Episode 10: Sales compensation

Decoding Sales

Peter & Alex

Enterprise Sales, Business, Virtual Selling, Sales, Entrepreneurship, Software Sales

520 Ratings

🗓️ 1 March 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

Send us a Text Message.How sales comp is structured - including real talk about numbersHow do you set a quota?More sophisticated bonus structures - how to incentivize business value beyond deal priceHow to change quotas as the business changes, without burning our your sales teamThe best compensation plans Peter has seen ... and the worstHow to negotiate sales compensation in the hiring processEnjoying Decoding Sales? Leave us a rating or review in your favorite podcasting app!Learn more abou...

Transcript

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0:00.0

Welcome to Decoding Sales.

0:05.0

In this episode, we're going to unravel the mysteries of sales

0:11.0

something that I as an engineer know almost nothing about to unravel the mysteries of sales compensation,

0:12.7

something that I, as an engineer,

0:14.0

know almost nothing about, except that there is usually a concept

0:16.4

of a commission, and it seems like it's really important

0:19.4

because otherwise your sales people don't do a good job.

0:21.7

So in this episode, Peter is going to pull back the curtain

0:25.2

and help all of us understand how sales compensation actually works.

0:30.3

Peter, let's start with the basics. How is a sales compensation plan laid out? What are the components?

0:36.8

Yeah, so usually there is a base component, so that's what you're guaranteed as a salesperson.

0:43.0

Salespeople are risk loving I would say for the most part, but there still needs to be a minimum amount of take-home cash that is guaranteed.

0:51.0

So that's what's called the base component. And then there's a bonus component.

0:55.6

Typically, if you're in a mature sales organization, the bonus component or the variable component,

1:01.1

which isn't guaranteed, but is based off of whether or not you hit your quota or revenue goals

1:06.5

That tends to be around half of your overall total compensation so you know you hear this term OTE thrown around quite a bit and OTE stands for overall total earnings.

1:20.5

So overall total compensation and OTE is a mixture of that base as well as that bonus.

1:25.7

Now the last part, especially for tech companies where sales folks are now starting to really

1:31.0

you know value this third component is equity.

1:34.0

So having skin in the game for a tech startup can be rewarding,

1:39.0

especially if that company does well.

1:41.0

But of course, depending on when you join you need to

...

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