Golden Harper grew up around running. Working at the running store his father opened in the Utah mountains from a young age, the track athlete and marathon fanatic was able to share his passion for the sport with customers of all experience levels. He also saw his fair share of clientele with severe foot problems. After years of studying body mechanics and exercise science in college, the entrepreneur manufactured a pair of sneakers that would stave off injury—the first pair of Altras. And Harper’s #hurdlemoment? That came right as he was taking a leap of faith to get the brand off the ground; a snowboard accident that left him in rough shape, temporarily unable to walk—nevertheless run. In episode 10, Harper shares how the experience made both him and his company stronger, and what exactly sets Altra apart from the other sneaker brands on the market.

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