Good morning and welcome to the Increasing Impact Podcast. I'm Justin Sua, episode 1,983. Today,

we are talking about the paradox of choice. The paradox of choice is simply this notion of having

more options can lead to more stress, more distractions, paralysis by analysis, and ultimately a worse performance.

In simpler terms, in some cases, more isn't better. Better is better. Attention is one of our most

precious limited resources. We talk about it all the time. We give power to what we focus on.

High performance in any domain. School, athletics, business is not only dependent on what we pay

attention to, but what we choose to ignore. When you're laser focused, you take the guest workout.

You no longer wonder if you're going to be consistent or not. You don't wonder if

you're going to build a habit or not, if you're going to keep going or not, if you're going to

improve or not. You do it because it's what's required, not because you feel like it necessarily.

The better you want to be, the less options you have. Like, for example, to be

physically fit, you don't have many options outside of consistency working out and fueling your

body properly. To be great at your craft, you don't have many options outside of seeking

critical feedback, embracing the boredom of consistency, and staying humble. To be a great leader, you don't have many

options outside of execution, caring about your people, and bringing out the best in them.

As your desire to be the best version of yourself increases, don't just look for what you have to do,

look for the things you must avoid. So the question today, a couple questions for you.

What is something you have learned? What is what is something you've learned to avoid that

has proven beneficial for you? And what is something that you're still working on ignoring?

What do you need to stop focusing on chew on it think about it build

a process around it have a great day and we'll do it again tomorrow