Good morning and welcome to the Increase Your Impact podcast.

I'm Justin Sua, episode 1,974.

I recently, today actually, picked up a book on my bookshelf that I forgot that I had read

a couple years ago.

I picked it up, I was going through it, and I found this list. Now, the book is called

Traction by Gino Wickman. And essentially, it's a book about building systems in order to

optimize business performance. But I think the principles hold true in life, in whatever you do.

And in this book, Gino Wickman creates a five-step, kind of a set of

principles, a set of principles that we can give ourselves in order to achieve our goal. And so,

number one, there are five questions, essentially. Question number one is, where do I want to go?

And he suggests to create a clear 10-year vision, three-year goal, and one-year target for your

company or for yourself.

And he says the key to making good business decisions is having a clear and compelling

10, 3, and one-year picture to guide your decisions.

Now, I say you can change that time however you want.

It could be five years, one year, one month, whatever you want it to be, whatever will move

you the best.

The second question is, what data do I need to track each week?

Your business or you must have a scorecard of activities you're trying to improve weekly.

The scorecard is the company's heartbeat or your own personal heartbeat and provides a steady stream of motivation.

We talk about this often where you might have a goal,

but how are you measuring and tracking the progress you're making towards that goal?

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