Good morning and welcome to the Increasing Impact Podcast. I'm Justin Sua, episode 1,772. Today we are talking

about the power of your why, your purpose, why you do what you do. A couple of reminders about

our why. We hear about this all the time, all the time, the importance of having a why time the importance of having a why the importance of

having this purpose some of the benefits it enhances focus uh it can it can help

increase your perseverance it can having a purpose and a why can help you cut through the noise

and to help you keep the main thing, the main thing.

But your why is also personal.

It's yours.

It's up to you.

No one can give you your why and give you your purpose.

They can suggest it.

But remember that is personal.

Your why can be temporary.

Your why could last a year, a month, a week, even a day. Your Y can evolve. What drives you today

might not be what drove you a decade ago. Your Y helps you lock in. Your Y helps you be resilient.

Your Y will fuel you, fuel you through difficult times. It can melt your fears. You may have things that

you're afraid of. You may have things and worries and doubts, but if your why is powerful

enough, it'll cut right through those fears. Your why can be simple. It doesn't have to be

complicated. And finally, your why is yours. It's something that you can

hold it with you and you can access, remember, and think about at any moment. So today, my question to you

is, what is your why? And what do you do to tap into it early and often?