Good morning and welcome to the Increase Your Impact Podcast. I'm Justin Sua, episode

1,219. As many of you know, I love to study the grates in different industries. And one person I keep

coming back to over and over again is none other than Steve Jobs. And today I've been thinking

about a trait that he had that I believe is worth pausing to And today I've been thinking about a trait that he had that I believe is

worth pausing to consider. I've been thinking a lot about non-obvious success traits. There are

obvious ones, working hard, discipline, embracing the suck, strategy, and so on. These are all

common things that many people, including myself,

talk about over and over again in order to be successful in any domain. But I've been thinking

about the non-obvious traits, hard to quantify skills, perspectives, or tendencies that give us

the upper edge. Not because we've deliberately built them,

but maybe they're a byproduct of how we were raised or from experiences in a different domain

or industry. One of the many things that separated Steve Jobs wasn't just his competence

and knowledge around technology. It was his taste.

His taste in art combined with technology. He wanted sleek products. He wanted the inside of the

phone, the iPhone, to be just as pristine as the outside. He cared about packaging, colors,

spacing, especially the white space. He cared about all of it.

And that's a non-obvious trait that set him apart. So it got me thinking about some of the coaches that I work with and their non-obvious traits. I know a coach who's incredibly good at embracing

conflict. He's actually the best I've

ever seen. If someone comes to him with a problem involving another person, he'll immediately

bring that person in and they'll solve it right there and then. He does it so smoothly too.

He puts out embers before they turn into brush fires. I know another coach whose non-obvious

trade is her ability to speak and tell stories. She is a captivating storyteller. She meets her players

...