Hi, James. Ben, how are you? I'm good. This is episode 99 and take three, so I'm doing okay.

Yes, I was a little late to rise this morning, and I only just had my coffee, so the wheels are only just beginning to turn for me as well.

That's right. You are still in Australia, so you are both on the same side of the world. So we are both recording in the morning, which is apparently a problematic approach to a podcast

recording. One can do it, but not both. That's true. And if we're on take three for just the

greeting, you definitely know that the coffee hasn't kicked in yet. That's right. So everyone

better buckle up, both because this may be a disaster and we both may explode halfway through. That's right. So everyone better buckle up both because this may be

disaster and we both may explode halfway through. So welcome to 2017. That's right. Welcome to 2017.

And episode 99. We are, we're almost 200 and we are sponsored by as we are every, every episode by

MailChimp. Mailchimp offers forever free pricing, which means it's a freemian model.

You can send up to 12,000 emails a month to a list of up to 2,000 subscribers, and you can

use that plan for as long as you want.

It will always be free.

If you want some additional features, or if you want to send more emails or more subscribers,

then you can sign up for a paid account,

and then you can send more, you can get more features, and you can remove the badge from your

emails. And I think I mentioned this. I use Belchip Etchetecheree, and when I had to start

paying for it, it was a wonderful feeling because it sucked to pay for it, but it meant

that I had more subscribers and was sending more emails. And that was a great thing. So our

thanks to MailChimp for sponsoring exponent. Yes, great product and we're lucky to have them as

sponsors. Thank you guys. Speaking of three takes, this is this will in some respects be our third take on the Amazon Echo and Alexa.

So we really talked about the Echo in episode 70, which was about the Echo, which was about Amazon broadly.

And the sort of Amazon, you know, approach to their sort of modular approach to their entire company and their

...