Hi, James.

Ben, how are you?

I'm a little groggy.

I slept in a little bit of accident.

So I have coffee in my hands.

It will start doing its work.

And I actually get pretty fired up about 20 minutes in this podcast.

So I got to carry you for the first 20 minutes.

Apparently.

I have a suspicion you're going to be okay. I

really, really enjoyed your article this week, linking together, um, linking together TV advertising

and tracing back into who the advertisers are, like tracing back what industries they are and connecting them.

And I came away with a feeling that was something we talked about this topic on an unrelated

note that we won't get into right now, but earlier in the week about how everything is interconnected. And that was very much my sense having finished what you wrote this week.

And I thought you did a really good job of it. Thanks. It's interesting. I almost feel I was a little

too ambitious in this article. And based on some of the responses I got, I think I didn't convey

my point well enough. And I guess, you know, historically going back and over the course of

trajectory in particular, even before we started this podcast, I think we've talked about here

as well. I've actually been relatively conservative

about the downfall of TV.

Like,

I think that the cable bundle is a good deal.

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