Hi, James. Ben, how are you? Oh, you dragged me out of bed. But no one wants to hear. No one wants to

hear about my troubles. Nevertheless, thank you for squeezing this a little earlier.

How are you doing? I'm doing all right. I'm still on the mend a bit. I thought that the worst of it

was over. And from an acute basis, from the operation, like, it's obviously the swelling's all gone

down and everything.

But there's the dull ache of bones re-knodding back together again.

It's like this constant ache in my head.

And it's not as pleasant as pleasant as I, I thought I was like, ah, the hard part's done, but it's like that

constantness of it is just a bit painful, specifically head and sinuses. It can give you one hell

of a headache. This has been the worst opening ever. Yeah, yeah, we're a little depressing.

You don't want to get out of bed and I'm going to headache.

Sounds good.

So I wrote about Snapchat this week.

Yeah.

A company that I wrote about a year ago, and I think that article holds up pretty well.

Basically, and that article a year ago was talking, it was called Old Fashioned Snapchat.

And that article was in part about Snapchat, but also in part about just the general opportunity online for online companies.

I mean, when it comes to advertising.

So that's the article where I first started talking about this idea where advertising is a consistent part of US GDP.

I also talked about that article about the changing nature of television.

That's a topic I've talked about several times, how actually TV has been on a multi-year, actually multi-decade kind of shift away from advertising to subscription-based,

where that subscription be direct payments like, you know, Netflix or HBO, or whether it be indirect through carriage fees, which is how most cable, you know, a lot of cable channels

...