Epic Instagram Tactics for Young Agents Breaking into Luxury | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 19 June 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

What are the best social media tactics for young agents (or any agents) looking to break into luxury real estate? For that, we need to turn to one of the best examples working today. At just 26, Selene Hanna has carved out a thriving business in the high-end Newport Beach market. She’s not just a sharp agent—she’s a licensed mortgage pro with a deep grasp of finance and a gift for content creation that’s turning heads across the industry. In this episode of the Tom Ferry Podcast Experience, Tom, Courtney, Founder of La Fossé Media and Selene dive into Selene's journey, the most effective Instagram tactics for young agents, and what it really takes to stand out in today’s competitive luxury market. No matter how old you are or how long you’ve been in the business, this is not an episode to miss. Watch or listen now! P.S. Looking for more of the best plays that agents are running today? The Success Summit happens August 26-28 in Dallas, TX. These are real estate’s three biggest days for agents at any level. You’ll get dozens of the best social media tactics for young agents, systems that 10X your productivity, and so much more. Get your ticket at TomFerry.com/Summit In this episode, they discuss… 0:00 – About Selene 3:30 – Understanding the finances 6:10 – Instagram for business 9:00 – The ultimate hook 11:55 – Hiring a videographer 15:00 – Getting Insta inspiration 17:30 – Breaking into luxury real estate 22:18 – Incredibly effective social videos 26:00 – Plan for getting started 31:00 – Selene’s next moves

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.0	We all want to create consistent, repeatable, and scalable ways to grow our business and our income.
0:10.0	And we want to do it better, faster, and more seamlessly. Why?
0:14.0	So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.
0:20.0	How do we do all this
0:21.6	without spending a fortune or running ourselves ragged? That's the big question, and this show
0:26.6	is dedicated to the answer. Hey, welcome back to the podcast. So over my three and a half decades,
0:36.9	one of the things I pride
0:38.1	myself on is the ability to spot talent early. And whether that was seeing someone like Glenda Baker,
0:45.3	a longtime client and friend and saying to her, hey, you should work with Jason Pantana. You should
0:48.5	definitely do more video. That would be really good for you. And she was like, oh, my stars Tom Ferry. I'm not sure if I want to do that. And that certainly worked out. So proud of you, Glenda. Or even Shannon Gillette, right,
0:57.9	who's been on my show and I've watched her. Literally, she won like an award or some opportunity
1:02.8	and we ended up doing a podcast together. And I'm like, this gal. Like, she was that good. Caitlin, who I interviewed
1:12.0	in Orlando earlier this year. But today, I got Celine Hannah, who I, Jimmy Macon and I have
1:19.9	been obsessing over your content. We are so enamored by your grace, your poise, your energy, your communication style. But behind the scenes,
1:31.1	there's just, it feels like there's so much going on thoughtfulness in terms of how you do your
1:36.3	shows. So I'm really grateful you're here today. So thanks for being here. Thank you, Tom.
1:40.5	Yeah. So for the person that maybe doesn't follow you, and I've got my buddy, Courtney here.
1:45.4	Everyone knows Courtney. You should definitely follow Courtney on Instagram. She helps me with all my social.
1:50.3	So if you don't like it, it's so rude. It's going to be one of those kind of shows. So for the people
1:57.1	that don't know you, give us just context. How long you've been in the business?
2:01.5	And then we'll get into all the social stuff, which is really what I want to talk about today.
	...

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