EP758 - The Real Cost of Big Goals (And Where to Draw the Line)
The Brad Jensen Show
Brad Jensen
4.9 • 792 Ratings
🗓️ 21 April 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this episode, I sat down with my cohost Craig Smith to break down my weekend at a local bodybuilding show and everything it brought up for me.
We talked about how insane it is what the human body can achieve at that level—but also how misunderstood it is. A lot of people think you can just take steroids and look like that, and that's just not reality. It takes years of discipline, precision, and a level of commitment most people aren't willing to touch.
That led into a bigger realization for me: I don't think I'll ever step on stage again. Not because I can't—but because I fully understand the level of sacrifice required, and I'm clear that it's not a price I'm willing to pay anymore.
From there, we dove deep into the concept of sacrifice—what it actually means, how it scales with the size of your goals, and how most people say they want something without being honest about what it's going to cost them.
At the end of the day, the conversation really came down to this: if you want something meaningful, it's going to require real trade-offs. And if you're not willing to make those sacrifices, you don't actually want the goal—you just like the idea of it.
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Transcript
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| 0:00.0 | You are now listening to the Brad Jensen show with Health and Mindset Optimization podcast. |
| 0:04.6 | Let's go. Welcome back to another episode of the Brad Jensen show. |
| 0:27.7 | We're back. |
| 0:28.7 | We took a week off. |
| 0:29.6 | We apologized. |
| 0:30.8 | We did. |
| 0:31.8 | We did. |
| 0:32.5 | It was cray cray. |
| 0:33.8 | It was crazy. |
| 0:34.5 | The weeks go so fast. |
| 0:35.6 | Listen, a couple of you came up to me at the bodybuilding show. Well, first off, you said, you and Craig are so funny. And I was like, yes. I don't give a shit. I don't want to be inspirational. I don't like, you're so overrated. Just smart. Helping people is so overrated. You guys crack me me up and I was like, let's go. |
| 0:56.8 | All right. |
| 0:57.8 | Yeah. |
| 1:00.8 | That's what they were doing. |
| 1:02.4 | They were laughing. |
| 1:04.0 | Oh, funny. |
| 1:06.0 | Oh, my. |
| 1:28.3 | Okay. Well, I'm glad we made people laugh. That's mostly the messages I get to. They're like, I don't know what you guys talked about, but I laughed a lot. Yeah. So I guess it was good. Somebody said he is so funny. And I was like, really? What? They said, he? They said to you. |
| 1:45.6 | Yeah. It's my new favorite listener. She was competing too. So she was probably a little brain fog. Oh. She was low carb. No, she was clear as ever. She was, she was not in her right mind. She was like, he is so funny. I was like, he? She was talking about you. She was talking to me, so she wouldn't call me he. |
| 2:17.5 | I'm just kidding. I appreciate you on everything. A few of you came up. That was super sweet. We apologize. Listen, that's not like how we want to run the show. You know, Fridays is, it doesn't matter. Listen, Tuesdays, you should expect an episode. And so that was on me. Not on Craig. That was on me. Yeah, I was just a wild, wild week. It's the first time you've never thrown me under the bus. Usually it's, I'd get diarrhea, or I'm too busy. I'm a practice practice or I just. Well, |
| 2:18.8 | turned over a new leaf. |
| 2:36.0 | Wow. Thank you. Yeah. Appreciate that. How was the show? It's good. Before we get into that, though. Oh, okay. Remember when I was like, yeah, I think there's going to be, I think there's like two weeks ago. I was like, I think there's going to be an intro that I haven't recorded yet for Transform. |
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