On this episode of The Brad Jensen Show, I sat down with Joe Sheehey, owner and founder of Cured Nutrition, to talk about something that could massively impact the hemp and wellness space heading into late 2026.

We broke down the new hemp ban set to go into effect in November 2026. This was quietly slipped into the "Big Beautiful Bill" and, if nothing changes, it has the potential to wipe out roughly 95% of the hemp industry as it currently stands. Joe shared what this could mean not only for businesses like his, but for consumers who rely on responsibly dosed hemp derived products for sleep, stress management, and overall wellbeing.

We also had an honest conversation about responsibility inside the industry. Not all companies have operated with integrity. Some pushed extremely high THC doses chasing profit, which ultimately put the entire industry at risk. We contrasted that with companies like Cured, who have always focused on very low, fractional microdose levels of THC paired with high quality CBD to create therapeutic benefit without pushing boundaries that create harm.

Joe shared what listeners can actually do if they care about protecting access to responsibly made hemp products. From staying informed, to contacting legislators, to supporting companies who operate ethically, there are ways for everyday people to make a difference.

One of the most powerful parts of this conversation was hearing Joe talk about what this season has taught him personally. Facing the potential loss of a business he has spent the last decade building has forced him into deeper reflection, deeper faith, and a stronger connection to God. Instead of reacting from fear, he talked about choosing clarity, purpose, and trust in the lessons being revealed through this challenge.

This is a conversation about business, responsibility, resilience, and what it really looks like to stay grounded when everything you've built feels like it's on the line.

If you care about wellness, ethical supplementation, or simply hearing how high level entrepreneurs navigate real adversity, this is an episode you don't want to miss.

Learn More at http://NCRCA.us

 

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Host Brad Jensen – @thesoberbodybuilder

Guest Joseph Sheehey - @josephsheehey

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