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EP289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 20 January 2021

⏱️ 57 minutes

🧾️ Download transcript

Summary

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Wicked Reports

PlusThis

Zapier Facebook Lead Ads Integrations

Apple App Tracking Transparency 

How Apple’s iOS 14 Release May Affect Your Ads | Facebook

App Store User Privacy and Data Use

Apple Facebook Tracking Notification

Follow The Money: How Marketing Attribution Gives You a Strategic Edge

1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?

What is an API?

Are you prepared for iOS14? Quiz

Wicked Reports Website

Free Masterclass: Ad Attribution and ROAS Optimization

Wicked Reports 3 Minute Demo

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

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Transcript

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0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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