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Perpetual Traffic

EP254: How Travis Chambers Created YouTube's #1 Ad of the Decade

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 18 May 2020

⏱️ 47 minutes

🧾️ Download transcript

Summary

In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more.

RESOURCES MENTIONED IN THIS EPISODE

'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question

Kobe Bryant & Lionel Messi

How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY

NERD Skincare

Chamber Media

Travis on LinkedIn

[email protected]

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Mentioned in this episode:

New Ecommerce Strategies Webinar

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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