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Perpetual Traffic

EP214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 14 August 2019

⏱️ 36 minutes

🧾️ Download transcript

Summary

What is pre-sell content?

It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it.

IN THIS EPISODE YOU’LL LEARN:

  • The differences between pre-sell content and blog posts
  • How to position pre-sell articles to improve your purchase conversion rates
  • Strategizing your pre-sell article to dispel a myth
  • Tier 11’s pre-sell case study and why it’s working so well

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

5 Makeup Tips For Older Women

The Real Reason You’re Losing Muscle Mass As You Age and How To Stop It and Reverse It

Lumen5

Tier 11

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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