meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 17 July 2019

⏱️ 54 minutes

🧾️ Download transcript

Summary

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.

Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.

IN THIS EPISODE YOU’LL LEARN:

  • The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization
  • 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events
  • When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages
  • How to use enhanced standard events to go deeper with audiences and custom conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Facebook Pixel

Use Custom Conversions to Optimize for URL Traffic and Custom Events

Specifications for Facebook Pixel Standard Events

PixelYourSite

Tier 11

Ads Accelerator

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Episode 108: How Facebook’s Ad Algorithm Works

Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Deacon on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.