EP205: Nat's Chats #9 - Big Tech’s Little Victims
Natalie Cassidy's 'Life with Nat'
Natalie Cassidy
4.8 • 1.1K Ratings
🗓️ 2 March 2026
⏱️ 54 minutes
🧾️ Download transcript
Summary
Big content warning for this episode - mentions of triggering material, including references to content promoting sexual assault, eating disorders, and self-harm.
Nat's taken this episode to continue the conversation started on Good Morning Britain last week - her involvement with Big Tech's Little Victims. Big Tech's Little Victims has undertaken an investigation into the social media algorithms when the age is clearly marked as a 13 year old, finding devastating promotion and distribution of incredibly damaging content. They're campaigning to change the laws and protect children from the horrendous content they're being served by the social media companies.
Nat speaks to people she met working on this campaign, and hears from listeners, too.
Big Tech’s Little Victims Campaign - https://bigtechlittlevictims.org/
Not a Survival Guide: Your Straight Talking Parenting Companion; Navigating The Shift From Child To Teen by Niicole Howes https://amzn.eu/d/099IRcwJ
Helplines
Childline - https://www.nspcc.org.uk/about-us/our-services/childline/
Young Minds - https://www.youngminds.org.uk/ - have guides for young people, parents and carers
Mind - have specific help for 11-18 year olds https://www.mind.org.uk/for-young-people/how-to-get-help-and-support/useful-contacts/
Samaritans - call 116 123
Or other ways to get in touch with them on their website https://www.samaritans.org/how-we-can-help/contact-samaritan/
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Transcript
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| 0:00.0 | Hello, welcome to Life with Nat. I hope you've all had a lovely weekend. We were in Colchester on |
| 0:20.5 | Saturday. We had a wonderful, |
| 0:21.9 | wonderful time. So thank you for everybody who's coming to the live shows. We're having such |
| 0:27.1 | a brilliant time and everyone leaves with a smile on their face. It's a good old laugh. Really, |
| 0:33.4 | if you are in Leeds, Manchester or Bristol, oh no, Bristol's sold out now, but Leeds or Manchester, |
| 0:40.7 | and the next one's coming up, please come and see us. Come and say hello, listen to the banter, |
| 0:46.9 | you'll love it. Tickets are available on www.life with nat.com. So have a little look and get yourself a ticket. |
| 0:54.7 | And they're not too pricey either, |
| 0:56.4 | promise. |
| 0:57.4 | So today's pod, |
| 0:59.2 | this podcast episode, |
| 1:00.5 | is sponsored by the |
| 1:01.4 | Big Tech Little Victims Campaign, |
| 1:03.6 | led by the National Education Union |
| 1:05.3 | and a growing coalition |
| 1:06.7 | of supporting organisations, |
| 1:08.3 | experts and community leaders. |
| 1:10.8 | Now the campaign is calling on the UK government to raise the age of social media access of supporting organisations, experts and community leaders. |
| 1:15.6 | Now, the campaign is calling on the UK government to raise the age of social media access to 16 and protect children from exploitation by big tech companies |
| 1:20.0 | who are putting their profit over children's wellbeing. |
| 1:23.6 | I was recently a spokesperson for the campaign and last week I reviewed content from its algorithm experiment. |
| 1:30.1 | What I saw was devastating. Within minutes the accounts of fictional 13-year-olds were served content |
... |
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