EP202: Merging the Worlds of Facebook, Google, and Amazon Advertising
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 21 May 2019
⏱️ 54 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon.
Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they’re going to show us how to get the same results.
IN THIS EPISODE YOU’LL LEARN:
- What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together
- Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren’t aware of the problem your product solves
- Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting—and when to use all of them
- The 3 questions Brett asks when creating campaigns—what’s the nature of the product, what’s the budget, and what assets do we have access to?
- How Brett approaches cold traffic vs. his retargeted audience
- The foundation of a great cold traffic video campaign—90 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action
- Who you can and can’t retarget on Google depending on how long they’ve viewed a video—the billable point for different video lengths
- What to know about advertising on Amazon and why marketers are calling it a “Marketer’s Dream”
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
The Ultimate Guide to Google Shopping
Episode 147: The 4 Pillars of Advertising on Google
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Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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