As always, welcome to the home of sound science.

And today we have a great conversation on all things inflammation, so insulin, glucose,

and indeed a measurement called ESR.

And there's a new technology in a few months, hopefully that would be able to conveniently measure this at home.

And the links are down below.

There's no sales here. But the links are down below. There's no sales here.

But the links are down below to simply sign up to the mailing list to get some

notification when the technology actually launches into the market.

So I think that's a great idea.

But in any case, let's get straight into the conversation with Bob Measher Smith.

Here we go. We're going to do kind of a short one today. I've met a very interesting guy introduced by friends who has a new

technology on tracking inflammation, which obviously is a massive issue. As you'll know, if you're

in Metabolic geo.com, inflammation is the root of most of the modern chronic diseases.

But this guy, Bob Measher-Smith, has actually in the past cold emailed Steve Jobs.

And Steve Jobs replied, met with him and then bought out his company and a couple other

startups too.

So great to see you, Bob.

And maybe you'll extend that introduction a

little. Thank you. Thank you, Iver. It's a pleasure to meet you and to be on your show. Yeah,

that's exactly right. People talk about whether cold emails can be successful or not, but mine was.

I had a technology company that I had started prior to this company. I started

in 2008. And for various reasons, I thought Steve Jobs would be interested in what I was doing,

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