EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 28 November 2018
⏱️ 44 minutes
🧾️ Download transcript
Summary
Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company.
Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.
Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.
IN THIS EPISODE YOU’LL LEARN:
- Why curating ads to promote engagement over conversions may help boost your ROI
- How Facebook’s demographic change tripled the size of Cory’s audience, decreased his cost per lead, and increased the volume of leads
- How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
- Tips to avoid spending time and/or money on customers that aren’t ready to convert
Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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