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Our American Stories

EP125: The Evolution of Star Wars Merchandise and The B-25 In the Backyard

Our American Stories

iHeartPodcasts

Documentary, Society & Culture

4.6817 Ratings

🗓️ 24 November 2021

⏱️ 38 minutes

🧾️ Download transcript

Summary

On this episode of Our American Stories, Star Wars enthusiast and museum curator Jarod Roll shares how Star Wars revolutionized movie merchandising, licensing and how kids played with toys; and Wally Soplata tells the story of his eccentric union carpenter father who collected rare and vintage WWII aircraft for pennies on the dime.

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Time Codes:

00:00 - Star Wars

23:00 - The B-25 In the Backyard

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Transcript

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0:00.0

This is Lee Habib, and this is Our American Stories, and we tell stories about everything here on the show, including your stories. Send them to Our American Stories.com.

0:22.7

The Nostalgia Awakens is an exhibit featuring every action figure toy made by Kenner Toys

0:29.6

from 1978 to 1985 based on the original three Star Wars movies. The Star Wars Toys on Display are from Jared Roll,

0:39.9

enthusiast and museum curator from Wisconsin.

0:42.8

He and his brother Kevin owned many of the toys when they were children

0:45.9

as an adult Jared collected the rest of the original toys.

0:50.6

In part one of this two-part story,

0:52.4

we learned that Star Wars was released in May of 1977 to just 32 theaters nationwide and how George Lucas's movie revolutionized movie merchandising, licensing, and even how kids play.

1:06.8

Here's Jared Roll with the rest of the story.

1:10.5

One thing that toys allowed us to do is that we could carry on that story.

1:15.6

We could relive that story.

1:17.6

You know, we could be in control of that story that we saw on the big screen that one time.

1:22.6

I mean, this is before the days of VHS.

1:24.6

This is before the days of any way to replay this. I didn't have any

1:29.0

means of replaying this movie. If you wanted to see Star Wars multiple times, you had to go

1:32.7

to the theater. And being a five-year-old kid, I didn't have any power over that. But the

1:36.5

other thing to consider too is that it was only at my theater for two weeks, and then it

1:41.0

was gone, and then it came back in 78. 78 during that summer it was back again for two weeks

1:46.3

so we needed ways

1:48.7

to stay connected to Star Wars

1:50.7

when we weren't seeing the movies

1:52.4

and how did we do that? Well one of the best way was with action figures

...

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