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Guaranteed Human.

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Welcome to the Wired to Hunt Foundations podcast, your guide to the fundamentals of better deer hunting.

Presented by First Light, creating proven, versatile hunting apparel for the stand, saddle, or blind.

First Light, go farther, stay longer. And now, your host, Tony Peterson.

Hey, everyone, welcome to the Wired to Hunt Foundation's podcast, which is brought you by First Light.

I'm your host Tony Peterson, and today's episode is all about the money involved in whitetail hunting

and why that matters to all of us.

Look, there's a secret in the hunting industry that no one's going to tell you about.

Because honestly, we need you to keep buying stuff.

And we need you to keep thinking that all of us are super rad hunters who can do what no one

else can, which if you believe that, will make you more likely to buy stuff from us.

The big money thing in White Hills is kind of insane, and it's only getting worse.

It's also kind of bullshit, and I think we need to talk about it, which is what I'm going to do right now.

A long, long, long time ago, I happened to catch an episode of Ted Nugent's show.

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