This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

I must say I had never heard the term memetic desire before today.

Well, before this interview.

Because the idea of why we want what we want, think about it, why do we want what we want,

that must come from somewhere.

What is driving us psychologically to want whatever?

We often don't want things independently. Our desire is memetic. We imitate what other people want.

It affects how we choose partners, friends, careers, clothes, vacations, wherever. It's responsible for the formation of our identity.

Now, the key is, how can you use this knowledge of ourselves and others to better navigate

the world for every advantage that we could possibly want? Because it is possible to be more in control of the things that we want

to get away from the trends and the bubbles. Now, don't get me wrong as a trend following guy,

I want to follow those trends, but not mindlessly with a plan. Nobody wants to be the back end of a bubble blowing up. That's no fun. So how can you

get a better handle on your desire and better take control of it hell to benefit your life

over the course of your life? My guest today, Luke Burgess, goes down that path. his new book, Wanting, The Power of Mimetic

Desire in Everyday Life.

I'm so, so lucky to do this podcast, so many smart people that spend their life researching

narrow niche topics that I can learn from, that you guys can learn from. That's what it's all

about. Learning something that we don't know, let us learn from somebody who spends all of their

time to master it to give us the crib notes because we don't have enough time in our lifetime

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