Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 3 May 2021
⏱️ 50 minutes
🧾️ Download transcript
Summary
My guest today is Dr. Robert Cialdini, an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the "Godfather of Influence."
The topic is his book Influence, New and Expanded: The Psychology of Persuasion.
In this episode of Trend Following Radio we discuss:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Jump in!
---
I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is trend following radio where great thinking comes alive. |
| 0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
| 0:21.2 | I am your host, Michael Covel. |
| 0:24.0 | Not filtered, raw, honest. |
| 0:27.4 | That's my passion. |
| 0:33.3 | My guest today is a repeat guest, |
| 0:36.8 | but a very special repeat guest, one of the most important authors alive today. |
| 0:46.6 | Because of one great book, he's got a couple books, but his first great book influence the psychology of persuasion, which is what we talk |
| 0:57.5 | today. |
| 0:58.5 | That author, that man is Robert Chilini. |
| 1:01.9 | Unless you have been kind of lost at sea for many years, then you might not know about |
| 1:08.8 | Robert. |
| 1:09.6 | But for those that have something to do with business, |
| 1:13.6 | entrepreneurship, psychology, almost any aspect of the human condition, this book, |
| 1:20.1 | influence by Robert Chilini, is a must have. |
| 1:25.3 | This is the guidebook, the understanding of getting people to yes, |
| 1:31.8 | understanding why they say no. The whole process, it is human interaction, successful human |
| 1:39.5 | interaction. I mean, some of the main topics that we talk about, the main topics of his book, reciprocity, |
| 1:47.3 | commitment, consistency, social proof, liking, authority, scarcity. |
| 1:53.9 | Yeah, these might sound like buzzwords, but they're not. |
| 1:57.3 | This is how you get things done with other human beings. This is how you communicate. This is how you get things done with other human beings. |
| 2:01.2 | This is how you communicate. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Michael Covel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Michael Covel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.