This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

Give me a chance to have the entrepreneurial conversation with somebody who's taken a deep dive,

a systematic deep dive, to find out some new insight about success and failure.

My guest today has done that.

Tom Eisenman, a professor at Harvard, his new book, Why Startups Fail, a new roadmap for

entrepreneurial success. Look, we can't get around the idea of failure. It's going to happen on

some level. No matter how great the plan is, some things just crater and don't make it.

However, Tom at his catbird seat at Harvard,

with so many students, so many of whom start

these entrepreneurial businesses,

many of which we've all heard about,

from that catbird seat, he which we've all heard about, from that catbird

seat, he decided looking at all these students, looking at all these entrepreneurs, some

with fantastic success, and many with not.

And he started to think, is there a pattern?

What are the patterns? What are the patterns of failure? Again,

you can't eliminate failure, but you can start to see certain things that raise the red flag.

Without any further delay, let's jump right into my conversation today with Tom Eisenman and talk about some failure.

Tom, let's start with Harvard and the notion of entrepreneurship, specifically you.

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