EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 2 April 2024

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more. Main Discussion Points: - LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on th...

Transcript

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0:00.0	We are here for what's up this week.
0:10.6	This is our short episode.
0:11.9	We break down what's going on in the world of marketing and life.
0:15.1	And we still have our other short episode,
0:16.8	ask us anything a little later in the week.
0:19.0	And in the end of the week,
0:19.8	we have our longer episode of Breakdown Tactics and tips and stuff. So what is going on this week? It's just
0:26.2	come out that LinkedIn is testing a new dedicated video tab for short form videos. Right now,
0:34.9	it's only on the iOS app for LinkedIn and it's only with a handful of users
0:38.7	that have access to it, but it is coming and it looks just like TikTok. It looks just like
0:44.1	Instagram Reels. So imagine within LinkedIn, you are scrolling up seeing these full screen videos the
0:49.8	same way that you do with TikTok interact with them in a very similar way. Why is LinkedIn heading in this direction?
0:55.9	It's real simple.
0:57.1	Videos drive more engagement and they keep users around for longer.
1:00.7	And as much as we don't want LinkedIn to turn into TikTok or Instagram Reels,
1:05.5	video is where it is at.
1:07.2	And I hope that LinkedIn gets it right.
1:08.7	I think that they will.
1:10.2	But what does this
1:10.8	mean for you as a marketer? Start building up that video library. Start getting ready to have
1:15.1	short form video content for all your business stuff because it is coming in the next three to
1:20.5	six months. Get ready for it. This was cool data that came out from subjectline.com. And this
	...

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