Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for do this, not that. We are here for Do This, Not That, and I am excited for today's episode because we're going to go over five new offer ideas for both business and consumer marketers that are absolutely crushing it.

And you very likely have not tested these.

You may not have even heard of these, and they're working really well, and they're fun to try.

It gets you excited as a marketer to try new things.

You're promoting a webinar, and you just go, let's do the same thing we've always done,

or you have a sale on the consumer side.

Let's just give a big discount.

That's not only epically boring for you,

the marketer just do the same thing over and over again, but the recipients get bored too.

And that's why you always got to be trying new stuff. And will every idea that I share work for you?

No, it's all about testing, but you are going to get some winners. So this is data again from the last 90

days. So let's first talk about some business offers that are really cool, that are doing really well.

And this first one is about promoting a webinar.

And the idea around it is focused on the number of spots left promotion.

What do I mean by that? So imagine you get an email on the subject

line says this. Only 78 spots left for HR Pitfall's webinar tomorrow. Only 78 spots left for

the HR's pitfall webinar tomorrow. Or what if it said last 27 spots for mistakes SMB owners must avoid?

...