This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Coval, not filtered, raw, honest.

That's my passion.

This is one of those episodes.

I've not gone down this rabbit hole yet. Selling your business.

I've actually met people over the years. I guess you could call them business brokers or mergers and

acquisition experts. Not to the size of a Goldman Sachs deal, but smaller businesses, from hundreds of thousands

of dollars to 10, 20 million, who knows.

But there's a lot of business action out there, and a lot of people often want to sell

their business.

So my guest today caught my eye, her new book, Exit Rich, and it's all about what's the process.

How do you exit?

How the hell do you get out?

She has some great war stories.

Who is she?

Her name is Michelle Siler Tucker.

And she's been at this game for many decades.

She gets into the nitty, gritty, all aspects of selling a business.

From just the evaluation part, all the way to the negotiation part.

It's a really fascinating backstory, too, how she got started.

It's one of those Anthony Robbins tales almost, just finding her way into something she did not

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