This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion. I got to give my guest today credit for the title of his new book, Ruthless Consistency.

When you hear that title, before you even know where my guest goes today, you say to yourself,

ruthless consistency. And damn it, we all know, even if we don't know my author's exact definition of it yet,

we all know when we hear that title,

ruthless consistency,

we know that's the secret.

Or, you know, there's lots of secrets to success,

but that's a damn important one.

And we all know it in our gut. My guest today is Michael

Kenneck, and he is the guy that is pushing ruthless consistency. Look, if this year has taught us

anything, the year of COVID, I mean, it's turmoil out the wazoo. Today, if there was ever a need for focus, alignment,

and execution, it's now. But all of this starts with commitment. Your commitment, whether you

are the leader of a team or you're leading yourself, you've got to have

the right commitment. Because if there's no commitment, there's no ruthless consistency. It starts with

you. And this is one of those conversations I love because I like to find out about the individual,

about the author. I want to have a conversation. And I tell this to my

many guests that I have on this show, have a conversation with me. And if people like you,

if they like where you're coming from, they're going to check your book out. That's just life.

That's reality. Now, a lot of people don't know that, but it's true.

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