Ep 84: How Nubian Skin Founder Ade Hassan Redefined What Nude Means For Women of Color
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 21 February 2018
⏱️ 37 minutes
🧾️ Download transcript
Summary
Today in the guest chair we have Ade Hassan. Ade is the founder and director of lingerie brand Nubian Skin. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Ade decided it was time for a different kind of nude. She knew that there were lots of women out there like her who needed the same thing. Nubian Skin has redefined what "nude" means, offering essentials in different colors with current pieces include bras, underwear, hosiery, and shoes.
When Ade set out to create skin-tone choices that actually matched her skin tone, she had no idea the level of interest she would generate. Today, celebrity-favorite Nubian Skin is stocked in leading stores such as Asos, Nordstroms and she even styled the Queen Bey herself, Beyoncé and dancers for the Formation World Tour as well as the cast of the blockbuster film Hidden Figures.
On today’s episode, Ade shares how she transitioned from a career in finance to creating an impactful and highly sought after brand.
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Social Media Info
Connect on Instagram:
Nubian Skin - @nubianskin
Ade Hassan - @itsadehassan
Side Hustle Pro – @sidehustlepro
Transcript
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| 0:00.0 | I was in the office sitting there and I think Amy was like oh my gosh I was like what what and he's like this person is |
| 0:10.9 | violi stylist and they want laundry for the formation tour and I thought it was a scap and so I was like right nice try does like to signal them |
| 0:19.2 | and then I was like okay well it would be really cool if it was legit. So I sent emails to a couple of my friends who work in the industry and they were like, we know him, you need to respond right now. |
| 0:32.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:37.4 | Side Hustle from Passion Project to Profitable Business. And I'm your host, |
| 0:41.8 | Nakela Matthew Zakome. |
| 0:44.0 | So let's get started. |
| 0:45.0 | Hey, hey guys, welcome back to the show. |
| 0:50.0 | Today, the guest chair, we have Arae Hassan. Ade is the founder and director of lingerie |
| 0:56.1 | brand Newby and Skin. She was frustrated by the lack of skin tone choices to go |
| 1:01.0 | with her ever expanding wardrobe so she decided it was time for a different |
| 1:05.5 | kind of nude. Inspired by trailblazing women Eunice W Johnson and Supermodel Iman who created |
| 1:11.4 | fashion fair and Iman Cosmetics respectively. |
| 1:14.0 | Ade decided to take the leap and create Nubian skin herself. |
| 1:18.0 | It's been an uphill battle, but as she says, every revolution starts somewhere. |
| 1:23.8 | Today, Nubian skin has redefined what nude means, |
| 1:27.6 | offering essentials in different colors |
| 1:29.7 | with current pieces including bras, underwear, |
| 1:32.2 | hosery, and shoes. |
| 1:34.0 | When Adday set out to create skin tone choices that actually matched her skin tone, |
| 1:38.6 | she had no idea the level of interest she would generate. |
| 1:42.0 | Today, Nubian skin is stocked in leading stores such as |
... |
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