Ep. 833: Stephen Martin and Joseph Marks Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 17 January 2020

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guests today are Stephen Martin and Joseph Marks.

Stephen Martin, the CEO of the consulting and training company Influence at Work, works with companies around the world. He is the co-author of Yes! 50 Secrets from the Science of Persuasion, which has sold over a million copies internationally and been translated into 26 languages. Steve’s work has been featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The New York Times, Wall Street Journal, Wired, The London Times, Sunday Telegraph, and the Guardian.

Joseph Marks is an associate consultant with Influence at Work and a doctoral candidate working jointly at Massachusetts Institute of Technology and University College London. His research and studies have been published in both academic journals and The New York Times, Bloomberg and the Harvard Business Review.

The topic is their book Messengers: Who We Listen To, Who We Don’t, and Why.

In this episode of Trend Following Radio we discuss:

They explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is trend following radio where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Covel, not filtered, raw, honest.
0:27.4	That's my passion.
0:33.3	I like this headline.
0:35.1	I like this line.
0:37.2	Quote, in the age of fake news, understanding who we
0:40.6	trust and why is essential in explaining everything from leadership to power to our daily
0:47.8	relationships, end quote. My guest today, Stephen Martin and Joseph Marks go there with their new book, titled
0:56.0	Messengers, who we listen to, who we don't, and why.
1:01.2	Stephen and Joseph get right into the nitty-gritty, because in our uncertain and ambiguous world,
1:07.9	the messenger is the message.
1:16.6	I mean, look, facts and verifiable data are freely available.
1:25.7	We all know that. We can all find it. But we really don't want to find it. We want to listen. We want to believe. And as I lay this introduction out,
1:30.1	you're probably thinking of the word persuasion. Well, Stephen in particular, that has been a word
1:37.0	very close to his heart for a long time. And as I bring up persuasion, it probably won't be too much of a surprise that for Stephen and this
1:48.6	podcast in particular, because I like to have really interesting guest, Stephen and Robert
1:55.3	Chieldini have had a long relationship as well. Look, this is where it is today. This type of thinking, this understanding
2:06.1	of persuasion, this understanding of the messenger. Because if you don't got that figured out,
2:12.8	you are just going to be lost going in a circle. Without any further delay, let's jump right into my guest today, Stephen Martin and Joseph
2:20.6	Marks and discuss messengers.
2:40.2	So guys, I'm holding in my hand this fine looking book and a little bit of self-promotion before, as we start, for both me and you, that I recognize a couple of these fine people
	...

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