Ep. 823: Joseph Pine Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 13 December 2019

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Joseph Pine II, the co-author of The Experience Economy. He is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. The economic competitive reality of the future is fast-paced change. Mr. Pine helps clients design strategies to leverage these new economic opportunities and create experiences that drive revenue.

The topic is his book The Experience Economy.

In this episode of Trend Following Radio we discuss:

Joseph Pine and James Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is trend following radio where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval, not filtered, raw, honest.
0:27.4	That's my passion.
0:33.4	My guest today is Joseph Pine.
0:35.4	He is the author, along with his co-author, James Gilmore,
0:39.8	of the experience economy. You might have seen this in the last 20 years. I first picked up this book
0:47.6	in 1999, and the thinking that they put into their work has stayed with me the whole time.
0:56.2	Look, time is limited.
0:58.6	Attention is scarce.
1:00.1	People are like goldfish basically now.
1:03.0	The issue for all of us, are we engaging people?
1:06.9	Are we real?
1:08.3	Are we authentic?
1:10.2	Are we just giving a commodity? just giving a service? Or are we giving
1:15.9	an experience, a transformation? That's what people want to pay for. People aspire to something
1:25.2	transformative. That's all people want these days.
1:30.5	They don't care if you can give them a commodity or a service.
1:33.7	Everyone can do that.
1:35.2	Anyone can do that.
1:38.0	No.
1:38.9	What it comes down to is the experience leading to the transformation.
	...

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