Ep. 803: Rita McGrath Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 4 October 2019

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Rita McGrath, a globally recognized expert on strategy, innovation, and growth with an emphasis on corporate entrepreneurship. A long-time member of the Columbia Business School faculty, she is recognized consistently as one of the top 10 management thinkers. McGrath’s best-selling book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business was recognized by Strategy+Business as the #1 business book of 2013. She is also a co-author of MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005) and The Entrepreneurial Mindset (2000).

The topic is her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In this episode of Trend Following Radio we discuss:

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is trend following radio where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval.
0:24.0	Not filtered, raw, honest.
0:27.4	That's my passion.
0:33.6	Sometimes it's quite amazing what happens in the business world.
0:38.2	One day you have a blockbuster, then it's gone.
0:42.7	One day you have a Netscape, then it's gone.
0:46.5	One day you have a Lotus One two three spreadsheet.
0:49.5	Then it's gone.
0:51.3	A Toys R Us.
0:52.9	Then it's gone.
1:00.6	In their place, Amazon, Netflix, etc.
1:15.6	The constant reshuffling of the deck from businesses that seemingly can see ahead and make the right steps and those that don't, those that can't see. They can't see those inflection points before they happen. No, I'm not talking about
1:23.5	prediction, but I am talking about eyes wide open. My guest today, Rita McGrath of Columbia
1:30.4	Business School, points out that while these inflection points can seem sudden, and they do to me
1:38.1	many times, they're not random. The overnight shift is usually the final stage of a process building for a long
1:48.7	time. She has done a great job at letting all of us on the outside that are perhaps not digging
1:56.9	as much as we should to see how this anticipation, this understanding happens,
2:03.9	and how we can all capitalize on these inflection points across the marketplace.
2:11.2	I love taking the deep dive into the mind of people that are taking the deep dive.
2:16.8	That's the whole point of this podcast.
	...

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