Ep. 795: Sunny Bonnell Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 6 September 2019

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Sunny Bonnell. Sunny Bonnell and Ashleigh Hansberger are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They’ve been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere.

The topic is their book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

In this episode of Trend Following Radio we discuss:

What if your biggest weaknesses are actually your greatest strengths?
They bring their wisdom and insights to this radical “outside the box” business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach: instead of trying to conform, march to the beat of your own drum. By following your own path, you’ll find your success.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is trend following radio where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Covel, not filtered, raw, honest.
0:27.4	That's my passion.
0:33.4	Oh, this is my kind of book.
0:36.3	Absolutely my kind of book. Rare breed. The authors,
0:42.8	Sonny Bunnell, Ashley Hansberger. This is the unconventional business book for you rebels and
0:49.5	misfits out there, the rare breeds who don't fit the traditional mold.
0:55.5	Here's the big question.
0:57.1	What if your biggest weaknesses are actually your greatest strengths?
1:03.4	Sonny and Ashley, both award-winning brand consultants, founders of motto, they bring their
1:10.0	wisdom, their insights to this radical outside the box business
1:13.3	perspective. And they've put everything together in this kind of like maverick, oddball,
1:19.8	visionary way. I love their perspective, going against the grain, going against the conventional.
1:27.8	What are those traits in you and your business often thought of his shortcomings?
1:34.9	How can they become the tools for creation and growth?
1:39.2	Let's jump right into my very energized conversation with Sonnyinell and her book, Rare Breed.
1:46.0	So no plans on coming back or?
2:00.3	You know, that's an interesting question. I don't know. Probably not. So no plans on coming back or?
2:02.3	You know, that's an interesting question.
2:04.0	I don't know.
2:04.8	Probably not.
	...

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