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The James Altucher Show

Ep. 79 - Dick Yuengling: President of America's Oldest Brewery

The James Altucher Show

James Altucher

Business, Education

4.6 • 2.7K Ratings

🗓️ 2 January 2015

⏱️ 37 minutes

🧾️ Download transcript

Summary

Pennsylvania brewer Dick Yuengling, president of D.G. Yuengling & Son, has seen a lot of change since its founding in 1829. One of the most amazing things is that after five generations, it's still family-owned and two of his daughters are being groomed to take it over. Dick has always wanted to be involved in the brewery business and from an early age had the desire to modernize it. He left the company in 1973 because he couldn't get his father to modernize operations. He returned in 1984 as the company was beginning to rebound and took over the next year. He's rewritten the family storyline from one of surviving to one of thriving. James asks Dick how the company could survive for so long. The brewery survived prohibition by opening an ice cream manufacturing company that survives today. Dick says you branch out and do what you have to do to survive.   Listening to Dick, you'll soon realize why he's been so successful. He knows who he is, where he wants to take the company, and most importantly, what the company isn't ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

This isn't your average business podcast and he's not your average host.

0:06.4

This is the James Alteter show on the Stansbury Radio Network.

0:21.3

So Dick, thanks a lot for coming on the show.

0:25.2

Glad to do it.

0:26.2

So I want to ask you actually why you do it.

0:30.0

You're running an enormous company.

0:33.6

It's the oldest brewery in America and the largest American owned brewery in America,

0:39.0

largest privately owned brewery in America.

0:41.6

You're a busy guy.

0:42.6

Why do a podcast?

0:43.6

I'm always curious about this.

0:46.2

Why do I do it?

0:47.2

Yes.

0:48.2

Listen, I started in 1958 and I remember the years that we were all been out of business.

0:55.8

Actually my father and his brother had the place sold back in the 60s and they found

1:00.4

out that the purchaser was going to scrap it and then they didn't sell it to him.

1:07.8

Well thank God they didn't.

1:09.5

But all the small breweries, there were so many coal-region breweries back in those days

1:14.1

in the 50s and 60s, every town almost had its own brewery and they were all going out

1:20.0

of business at that time and we were pretty close to it.

1:24.6

We hung in there, my dad and his brother bought the company in 1963 from my grandfather

1:31.9

who passed away at 80 some years old so he was still running it.

...

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