Ep. 77 Meet Shirley Pinkson, Co-Founder of Clean Makeup Brand W3ll People
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 7 August 2019
⏱️ 36 minutes
🧾️ Download transcript
Summary
It’s official, Breaking Beauty fans can’t get enough of clean beauty (hat-tip to listeners who filled out our survey for that intel!) In today’s episode, we bring you the origin story behind W3ll People — one of the O.G. all-natural makeup brands founded in Austin, Texas back in 2008. (Psst: Shailene Woodley is a fan!) We sit down with co-founder and makeup artist Shirley Pinkson, who trained under makeup master François Nars before setting out to create a green beauty dupe of “The Multiple” – and a whole wardrobe of good-for-your-skin cosmetics.
Find out how Shirley created a dream team with college pals, cosmetic dermatologist Dr Reneé Snyder and marketing guru James Walker – and the secret to maintaining a friendship through thick and thin. Then, Jill and Carlene weigh in with their honest review of W3ll People’s award-winning Expressionist Mascara, and give you the scoop on the sister wand launching next month. Plus, find out why W3ll People’s prices have been getting more accessible of late, and big news on which retailer will begin carrying the line by the end of this year.
Thank you to our show sponsor, Four Sigmatic.
Four Sigmatic has a special offer for Breaking Beauty listeners. If you head to foursigmatic.com/beauty you can receive 15% off your Four Sigmatic purchase or use discount code BEAUTY at checkout.
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
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Transcript
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| 0:00.0 | The Seed for Well People started when I was at NARS and a lot of it was driven by my clients. |
| 0:08.8 | So a woman would be in my chair or I'd be doing a private makeup session and she'd be like |
| 0:13.9 | Shirley because this is remember this was you know 13 14 years ago surely what's a |
| 0:18.0 | paraven I had no idea surely what's why is mineral oil bad for me that's a |
| 0:22.0 | buzzword right now. |
| 0:22.7 | What is that? |
| 0:23.2 | What is up with that? |
| 0:24.7 | I had no idea. |
| 0:26.5 | I was never trained on ingredients. |
| 0:29.3 | I was trained to teach you how to sell it, to do it, |
| 0:31.9 | to use it, to come up with the most beautiful wing liner or the |
| 0:35.3 | the most trendy smoky eye but I was never ever trained to look at ingredients |
| 0:40.7 | Hey guys welcome to Breaking Beauty. |
| 0:43.8 | The podcast all about the best-selling beauty products and the damn good stories behind them. |
| 0:48.1 | Were your host, Carleen Higgins and Jill Dunn. |
| 0:50.9 | Hey everyone, welcome back to Breaking Beauty Podcast. It's episode 77 today. |
| 0:56.0 | Wow we're getting up there in numbers. |
| 0:58.0 | Yeah and how many founders have we interviewed at this point? |
| 1:00.0 | Oh my gosh a lot we have a whole collection of Polaroids ready to frame. We do and today we have another |
| 1:07.2 | special founder episode. Yes we have Shirley Pinkson she's the co-founder of Well People, |
| 1:14.2 | which is an all natural color cosmetics company. |
| 1:17.2 | So Shirley is the makeup artist of the three, |
... |
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