This isn't your average business podcast and he's not your average host.

This is the James Altichar Show on the Standsbury Radio Network.

This is James Altichar.

I am here with Sally Hogshead, author of the book, Fascinate Sally.

What's the subtitle of Fascinate?

I don't have it right in front of me here.

The subtitle of Fascinate is your seven triggers to persuasion and captivation.

But James, I have to tell you, I have a new book out that I think is going to be even more

relevant named How the World Seize You.

Great.

So it's How the World Seize You.

Discover your highest value to the science of fascination.

You're fascinated with fascination.

I am fascinated with fascination because fascination is the key for us as entrepreneurs and communicators

to get our ideas heard.

So that instead of coming up with ideas for the sake of coming up with ideas, instead

of losing pitches, instead of being ignored and forgotten by our prospects, we can come

in, we can make a difference, we can sell our ideas, we can grow our businesses and we can

become intensely valuable to the people who matter most.

And so Sally, this all started when you gave over 100,000 people personality tests and

to help them figure out basically where they were on kind of your fascination score and

how they can get to be, you know, how they can use your seven triggers to become essentially

...