Ep. 76 - Sally Hogshead: How Are You Different? How Does the World See You?

The James Altucher Show

James Altucher

Business, Education

4.6 • 2.7K Ratings

🗓️ 24 December 2014

⏱️ 59 minutes

🔗️ Recording | Apple Podcasts | RSS

🧾️ Download transcript

Summary

How do people perceive you? Sally Hogshead, CEO of Fascinate, Inc. discovered a new way to measure how people perceive your communication. "You're either adding value or your taking up space." Sally tells James, that if you're nervous or uncomfortable in a conversation then you'll make your listener feel nervous and uncomfortable. When you feel relaxed and confident than your listener is more likely to feel confident in you. Find out what's really authentic about you and let that part of you stand out. How are you different than everyone else? Sally doesn't recommend trying to change who you are. Instead, you should become more of who you are. Sally explains to James her - 7 ADVANTAGES OF FASCINATION *Innovation *Passion *Power *Prestige *Trust *Mystique *Alert And tells him where he falls within these triggers. Think about those times when you've had great success. What was similar about them and how can you use it to you advantage. To get a free assessment Sally has set up a special page for all our linters. Just go here and type in the promo code: James. Sally can help you unlearn how to boring. It's a fascinating conversation. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This isn't your average business podcast and he's not your average host.
0:06.4	This is the James Altichar Show on the Standsbury Radio Network.
0:20.5	This is James Altichar.
0:22.2	I am here with Sally Hogshead, author of the book, Fascinate Sally.
0:30.1	What's the subtitle of Fascinate?
0:31.9	I don't have it right in front of me here.
0:34.3	The subtitle of Fascinate is your seven triggers to persuasion and captivation.
0:40.0	But James, I have to tell you, I have a new book out that I think is going to be even more
0:44.2	relevant named How the World Seize You.
0:48.6	Great.
0:49.6	So it's How the World Seize You.
0:50.6	Discover your highest value to the science of fascination.
0:54.0	You're fascinated with fascination.
0:56.5	I am fascinated with fascination because fascination is the key for us as entrepreneurs and communicators
1:01.6	to get our ideas heard.
1:03.2	So that instead of coming up with ideas for the sake of coming up with ideas, instead
1:07.1	of losing pitches, instead of being ignored and forgotten by our prospects, we can come
1:13.0	in, we can make a difference, we can sell our ideas, we can grow our businesses and we can
1:17.8	become intensely valuable to the people who matter most.
1:22.2	And so Sally, this all started when you gave over 100,000 people personality tests and
1:31.0	to help them figure out basically where they were on kind of your fascination score and
1:37.6	how they can get to be, you know, how they can use your seven triggers to become essentially
	...

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