This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Coval.

Not filtered, raw, honest.

That's my passion.

I'm holding in my hands today a book, Brave New Work, author Aaron Dignan.

The subtitle, Are You Ready to Reinvent Your Organization?

Look, we all know, and I am just as guilty as anybody else, across our businesses, across our entrepreneurial worlds, red tape, dumb traditions that we have all

developed, no agility. I mean, we've all got it to some degree. If we're still alive,

if we're surviving, we have some aspects of being able to manage to negotiate.

But how many of us are burdened and weighed down and not efficiently getting all the shit

done that we know we need to get done that's in our imagination.

I must admit, my guest today, Aaron Dignan, has really thought these issues through in a novel way, a new way, and I appreciate the inspiration.

Without further delay, let's jump right in with my guest today, Aaron Dignan, and discuss

brave new work.

Enjoy.

I want to start today, Aaron, with kind of where you end in your newest book, because you lay the philosophical down about the one winner.

And, you know, I can look out there right now and I can say, my gosh, Jeff Bezos deserves every reward he has

received. I salute his success. I say, my gosh, he's just nailed it. But you know, a lot of people,

a lot of people are not winning like Jeff Bezos. Even people inside Amazon are making very, very small money.

And I think as an American culture, we all salute that. And I sure as heck don't like the idea

of government trying to fix that necessarily. But I start to wonder, is this kind of winner take

...