4.6 • 730 Ratings
🗓️ 11 January 2019
⏱️ 50 minutes
🧾️ Download transcript
My guest today is Tero Isokauppila, the author of “Healing Mushrooms” and founder of Four Sigmatic, a natural super foods company specializing in mushroom-based drink powders. In 2012, he founded Four Sigmatic, spreading to Europe and Canada and eventually brought the business to the U.S. in 2015. Tero grew up on a 13 generation farm in Nokia, Finland with both of his parents in the health, wellness and agriculture sphere.
The topic is his book Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health.
In this episode of Trend Following Radio we discuss:
Jump in!
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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
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0:00.0 | This is trend following radio where great thinking comes alive. |
0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
0:21.2 | I am your host, Michael Coval. |
0:24.0 | Not filtered, raw, honest. |
0:27.4 | That's my passion. |
0:33.3 | My guest today is Tara Isakopola from Finland. |
0:38.4 | My first guest from Finland, as far as I know. |
0:42.3 | And he has a great backstory. |
0:45.9 | A former nomad turned mushroom-loven foodpreneur. |
0:52.6 | Yeah, this one is completely outside the box for my podcast. |
0:57.5 | Well, hold on. Maybe it's not so outside the box. I'm outside the box. I want to be outside the |
1:03.7 | box. Terro's goal is bringing back the ancient mushroom wisdom to our modern lifestyle. |
1:12.1 | So not only is this conversation going to be about mushrooms and all the benefits, |
1:17.2 | something new to me, but also the launching of a company, a really successful company |
1:25.7 | that is growing and taking off, boom. |
1:31.1 | You got to love those two things, bringing in a piece of wisdom about food that can help us all |
1:36.9 | and watching from afar, learning from an entrepreneur who is hitting the gas to the floor and taking off. |
1:46.7 | I hope you enjoy this conversation with Terrell, and let's jump right in. |
2:07.4 | I want to take you back in time, though, because, you know, if I was to imagine we're going to talk about mushrooms today, |
2:09.8 | one of the things we're going to talk about, a main thing we're going to talk about. |
2:21.0 | If I was to go back in time and think about my experience with mushrooms, perhaps my mother cooking the standard issue mushrooms in the kitchen growing up in the suburbs outside Washington, D.C. Now, in the last few years, I've had a chance to spend a lot of |
2:25.8 | time in Southeast Asia. And for example, in a place like Vietnam, my gosh, the mushroom is |
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